Sounds cool, doesn’t it?😉
Sounds cool, doesn’t it?😉
Content has become the fuel of B2B marketing. It helps generate quality leads, nurture prospects, and drive sales. 91% of B2B marketers use it to create demand and nurture TOFU (Top of The Funnel) leads. According to HubSpot, B2B organizations that blog generate 67% more leads every month than companies that don’t blog. It’s hard to beat blog posts as a solid investment for your digital marketing strategy.
Is your life intertwined with the digital world? If your answer is no, you are probably not considering all the interactions you have with the digital universe every single hour, so keep reading. If your answer is yes, you will feel the same vibe as me, so keep reading.
Let’s admit it. Until very recently, the job-for-life recipe was a ‘one size fits all’ deal. Go to a good university, graduate, find a solid and stable job and preferably, excel and retire. This formula was seen as the acceptable and sensible thing to do. It made families proud and created a safe and stable environment in society. This ‘success curve’ came attached with attractive luxuries: possibly a house, a car, a few overseas vacations each year and of course, some beautiful handbags. Was there a problem with this? No, not really. However, the new generation - also referred to as millennials - is rapidly retreating from this idealized comfort zone. The new priorities and lifestyles are established with a different mindset and a strong emphasis on personal freedom, facilitated by remote work.
We now live in a digital world crammed full of content and amazing solutions. As a B2B company, you know your solution needs to stand out from your competitors. You know you need to bring more leads to your sales teams. Where to start? If you want to show successful ROI - in the form of Sales Qualified Leads, and revenue - you will need solid target personas in place so you know where you’re aiming.
I’ve been “working from home,” as Filipinos would say, or doing remote work, for several years now, and I have seen the pros and cons. But this post isn’t about the benefits or issues of working virtually — it’s about what I’ve learned so far while working for Wings4U as a Production Manager. Here are my top lessons.
There is a rapid digital evolution and it is changing the rules of marketing every second. Inbound and content are the new hot words around marketing; advertising and PR are slowly dying; TV doesn’t have the power it used to; consumer attitudes, buying behaviors and methods of consuming information are changing; and businesses have to change the way they approach their audience.