Topics: Content creation, Customer Evidence
With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them.
Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence.
Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, we’ve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - what’s driving it?
To connect with customers today, you need to show, share and connect. Reveal your brand’s authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.
More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.
Some regard video marketing as just a passing fad. Others think of it as the icing on the branding cake - a ‘nice to have’. In this post, we separate the facts from the fiction. Here’s why video marketing is set to be one of the most important ways of connecting with customers in 2018 and beyond.
If you’ve determined that your current market is getting too saturated or too small for your needs, international expansion may sound like a logical next step. It is also a big step into the unknown, which is why you should learn what to focus on before scaling internationally.
When your global scaling plan goes wrong, there are usually ways to overcome whatever difficulties you’re facing, but legal obstacles are the one thing you can’t work your way around. Failure to comply with the law can lead to large fines or even company shutdown. Researching market legalities before scaling should be high on your priority list.
An avid traveler will learn about the local customs before visiting any country, to keep safe and avoid misunderstandings. Companies that plan on scaling to a new market should do the same — there is a cultural ruleset to follow, and ignoring it can have grave consequences. What are the sensitive cultural spots when talking about global marketing?
Topics: Lead Generation, Global Expansion & Growth
The challenges of international expansion lie in finding the way to customize your content and strategy to a new audience. We talked about some significant cultural aspects like language and sensitive topics in previous posts, but now we want to focus on some less obvious cultural differences that can affect the success of your marketing campaigns.
