The cold hard fact about startups is that 9 out of 10 will fail. In such a fight against the odds, knowledge is power. Countless companies have shut their doors due to failed expansions, but the best we can do is recognize where things went wrong and learn from their mistakes. Read about 3 informative examples of startup expansion plans gone pear-shaped.

 One hour from now, there will be 11,000 more companies in the world. The harsh reality of 3 new businesses being launched every second makes the fight for market supremacy harder than ever, which is why so many startup companies decide to scale globally. What are the 5 most common mistakes companies can make with their global marketing?

 I’ve been working for Wings4U for the last year and a half so having the chance to meet a few people from the team several times before was always an exciting occurrence. Usually, the reason behind the meeting was a specific project or a client. This time it was supposed to be different. When the announcement “We’re going for an offsite meeting in Goa, India” came, we got excited not only about location, but for meeting everyone from the team and having a chance to work together like never before!

When it comes to company culture, remote work is no exception. Recently we met up in beautiful Goa, India for our first offsite of 2018 - where we discussed strategy, teamwork, industry trends and much more.. Not to mention enough time by the beach and enjoying the Indian sunshine. Keep reading for more takeaways from our trip.  

With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them. 

Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence. 

Remote working, working from home, work from anywhere, or virtual work... All of these are buzz words now as more companies and people shift from the traditional ‘9 to 5’ office setup to a more digital arrangement. People are increasingly in search of a different set of benefits, and it centers around flexibility— from work hours to places and even teams— especially since we have the technology to make it possible.

In early 2018, we launched our new CARE initiative where we want to celebrate the unique and varied cultures of our network of collaborators, customers, and friends around the world. By doing so, we believe that we can not only build a sense of community, but also spread awareness and understanding about cultures that are new to us. 

Xīn nián kuài lè! In other words, Happy New Year in Chinese! Today we're taking a closer look at this important Chinese holiday, what it means, and how it is celebrated.

We're happy to introduce Melis Hamurculu, our Global Accounts Lead. At Wings4U, Melis is responsible for growing and managing relationships with key clients, such as Microsoft. This role is essential and requires a clear understanding and perspective of both sides of the client-agency relationship.