Case studies are now, more than ever, the go-to content for marketers – both B2B and B2C. Their effectiveness is proven to be memorable, measurable and drive results. 73% of B2B buyers review case studies to aid their purchasing decisions. Why? Because they demonstrate and prove the success of a product or service.
We’ve produced hundreds of case studies for our clients in 80 countries across the globe. As a result, we’ve identified some key points to ensure we deliver case studies that count.
What makes a great case study? One that’s authentic, demonstrates strong and measurable results and presents new information that engages the reader.
If you’re a brand that engages an agency to write your case studies, be sure both you and the agency are aligned on the following points. These are some of our top tips for engaging case studies.
You cannot imagine how long it took me to finally focus on writing this article. Really. First; I was switching on my computers (I need two for my different jobs). Two computers, fifteen things to check. On each of them. Social networks, email accounts (yes, I have more than one, and no, I still haven’t synced them all) plus the sports news of course. Sometimes I check the same news site on both computers which doesn’t make any sense. It’s become a routine that I haven’t broken yet.
As awesome as freelancing can be, it offers challenges as well. Whether you’ve been in it a long time or you’re a newcomer, one area that will always provide its pros and cons is working alone.
Singapore celebrates its 50th birthday this year in style this year. It's come a long way in a short time. Prime Minister Lee Hsien Loong gave a lecture as part of a Leadership in Asia series hosted by Singapore Management University. Throughout his lecture and during the bold Q&A session that followed, Prime Minister Lee exemplified some key leadership qualities. Clearly, this is a country leader held in good regard by his countrymen.
More and more, our working world is digitizing and moving online. So much so, that we don't even need to turn up at an office anymore. There can be challenges around this, but one of founders, Maria Sztarovics gives us an insight into the beauty of this #WorkAnywhere lifestyle.
