<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=180712075613696&amp;ev=PageView&amp;noscript=1">

Leadership Insights: Tips from the Top - with Guadalupe Duran


Guadalupe Duran – Dynamics BG Lead, Microsoft US


In the course of our business, we rub shoulders with high level executives who demonstrate great leadership. Like other smart people, we learn from them whenever we can! 

We caught up with Guadalupe Duran in Singapore recently. She took the time to share some of her thoughts, tips and ideas on delegation, successful team dynamics and what’s really important in life.

Here’s what we learned:

The New Way of Working

Pursuing independence in the workplace has become more desirable in the last decade. While some professionals develop their careers with well-known corporations, there are others, like me, who aim to use their skills on their own terms, and in their own place: out of the office.

How Working In An International Virtual Team Improved My Life

Virtual working culture is a part of my life since 2012. Starting to work only like that was a big change. After years of going to the office and working face to face with people, I was suddenly alone in my house and I was supposed to work in an environment where I usually only rested and had fun.

The Creation Story of Wings4U Artists

Topics: Remote Work

Wings4U has three owners. One of our owners, Maria Sztarovics, first founded the company back in 2007. Here’s a bit of her story, and why you’ll never hear her use the word freelancer unless she really, really has to!

I love artists. I always wanted to be one.

During my university years my best friend introduced me to João Pedro Plácido, an independent movie director of Volta A Térra who was an art school student then. João, who we called Milo, became a very close friend, changed my life and the way I look at life.

Why We’re a Bunch Of Artists – Even If We Can’t Draw

Being a freelancer isn’t always easy. Freelancers can easily be taken advantage of by those who hire them and are often seen as lower-class employees, workers that might not get the respect they deserve.

Inbound vs. Content Marketing: Is there a difference?

Full disclosure: we are a Hubspot Partner Agency, but the internal discussions we had on the terms ‘content marketing’ vs ‘inbound marketing’ are one of the main reasons for this article. We needed alignment, and the following post is something we could all agree on!

Integrating Sales into Inbound Marketing Processes

I had the opportunity to attend Hubspot’s annual Inbound Marketing conference this year and wanted to share a couple of takeaways about aligning sales and marketing more closely in the inbound marketing world.

Stunning Images For Your Website Or Blog - For Free


We all know that images have a better chance of capturing attention in a noisy, cluttered online world. We are naturally drawn to pictures and colours. Images and infographics should be a part of your website, blogs and inbound marketing.


But what if you don’t have a photographer or graphic designer in-house?

Business lessons from Prague

I’m fortunate to travel to historical Prague on business with Wings4U. Even in winter (these photos are from February), Prague is beautiful and oozes history and charm; it lends to one waxing lyrical. But there is also a real energy in the business scene and as I looked through my mobile photos I saw some of my favourite business lessons - for startups or more established organisations – in the very fabric of Prague. So, without further ado, please enjoy these photos with a business twist.

How to value your work as a freelancer

Let us begin with the truth. It is not easy to start as a freelancer. Don’t believe it if somebody tells you otherwise. Remember the time when you were an employee? You just had to focus on what your boss told you. Sure, your boss was also asking for results, but was that really that bad? 

Customer evidence: 12 tips to get more nominations & publish more customer stories

About this blog

Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

Featured articles

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 Stories Metrics Ebook