Away from sickness and back pain from air conditioning, social phobias from open space, office politics, unbearable boss: Whatever your motivation for working as a freelancer, go for it, we are on your side.
But don’t fool yourself that it’s gonna be just awesome.
Change is the name of the game for tech companies, so we caught up with Garth Bradley, Marketing Director at Rackspace—the #1 managed cloud company—to tap into his views on change management and organizational transformation. Prior to Rackspace, Garth worked at Microsoft and Autodesk for 17 years.
We recently bumped into this article on 9gag, and fell in love with all these gadgets. Many of us are already awaiting the pending shipment of our new productivity tools.
Check it out – perhaps you want to be a super-hero officer too, or in our case super out-of-officers, as we all work remotely.
Outsourcing work to marketing agencies makes sense for enterprise and SME companies who don’t have the time, or in-house resources to complete all that needs to be done. Yet there is still frustration by B2B marketers when the work they get from agencies is inconsistent in quality or not what they expected. Let’s explore ways you can get more from your current marketing agency partners.
With inbound marketing, great content is only half the story. Distribution and promotion of your content is the other half. As B2B marketers it’s critical to get your content out and in front of the right people. With over 2 million blog posts alone being created every day, the challenge is promoting your content amongst all the noise.
Customer success stories are a vital part of B2B marketing. The testimony of a client to prospects and potential buyers is powerful when your solution is the answer to someone’s need. But what if the client is hesitant to participate?
As marketing managers for B2B companies, we already know how important it is to have an inbound marketing strategy in place. Creating and distributing relevant and valuable content allows us to attract and retain our target audience, which, when done right, translates into profits.
It doesn’t take fancy contraptions or overwrought plans to fly. Take it from us.
At Wings4U, we find our flight power in the simple things: a genuine passion for growth, common sense, the freedom of a virtual workplace, and a solid base of raving fans. As a B2B marketing agency, we are fueled and grounded by these four core values.
In the course of our business, we rub shoulders with high level executives who demonstrate great leadership. Like other smart people, we learn from them whenever we can!
We caught up with Guadalupe Duran in Singapore recently. She took the time to share some of her thoughts, tips and ideas on delegation, successful team dynamics and what’s really important in life.
Here’s what we learned:
