With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them. 

Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence. 

When you have teams based around the world working on a variety of different projects, you learn lots about how to manage remotely so that everyone feels trusted and as though they have the support they need to get the results. To find out the best way to do so, we asked some of our managers in the W4U team to share with us some of their favorite tips for managing remote teams. 

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…

Sounds cool, doesn’t it?😉

Content has become the fuel of B2B marketing. It helps generate quality leads, nurture prospects, and drive sales. 91% of B2B marketers use it to create demand and nurture TOFU (Top of The Funnel) leads. According to HubSpot, B2B organizations that blog generate 67% more leads every month than companies that don’t blog. It’s hard to beat blog posts as a solid investment for your digital marketing strategy.

The end of the year is always a good time for various summaries. And that's what we did! We looked behind and chose most viewed posts about inbound marketing published on our blog in 2016. Here we go! 

Is there a saying such as 'Creating the video is only half of the work, the other half is publishing and promoting it?’ If not, we’ve just said it, because the channels you decide to post on and how you distribute your video is just as important as producing a great piece of content. There is so much content in the digital space nowadays; the struggle is no longer to publish the next good one, but is rather in making it heard and putting it in front of your target audience.

Content marketing strategies have evolved rapidly over the past years, and there is no question that we have stepped into the era of video as of 2016. Video is the most recent superstar among digital marketers and is expected to dominate this field in the near future according to industry experts and studies. While Syndacast expects 74% of all Internet traffic in 2017 to be from video, Cisco adds to this with a forecast that it will increase to 80% by 2019.

Marketers are well aware of the power of telling stories; however, it may seem tricky when it comes to creating videos for B2B brands. There is often a misguided perception that B2B products or services are not as entertaining or attractive as those of B2C; yet, there is often more to tell your audience for the former. 

We live in a hyper-connected world. With online searches and social media sharing, brands are crossing borders faster than companies can keep up. The internet has no boundaries and neither should you.