I don’t speak to my mom the same way I speak to my husband. It’s hilarious to think that I communicate with my friends like I do with my cat. And I certainly don’t talk to my boss the same way I talk to my kids. 

Different types of people require different input. We choose our words, tone, and communication style based on who we’re speaking to. 

Outsourcing work to marketing agencies makes sense for enterprise and SME companies who don’t have the time, or in-house resources to complete all that needs to be done. Yet there is still frustration by B2B marketers when the work they get from agencies is inconsistent in quality or not what they expected. Let’s explore ways you can get more from your current marketing agency partners.

Why are we writing about tweeting tips?

With inbound marketing, great content is only half the story. Distribution and promotion of your content is the other half. As B2B marketers it’s critical to get your content out and in front of the right people. With over 2 million blog posts alone being created every day, the challenge is promoting your content amongst all the noise.

Great customer success story – now what?

Whether your case study is in video form, or as an article, don’t leave them to collect dust on a website somewhere. Hard work went into publication of the stories containing all the juicy data your clients were willing to share. Now it’s time to amplify, to promote, to put up big arrows in the digital world that point back to your customer success stories. Here’s 7 ways to do just that. 

Customer success stories are a vital part of B2B marketing. The testimony of a client to prospects and potential buyers is powerful when your solution is the answer to someone’s need. But what if the client is hesitant to participate?

As marketing managers for B2B companies, we already know how important it is to have an inbound marketing strategy in place. Creating and distributing relevant and valuable content allows us to attract and retain our target audience, which, when done right, translates into profits.

Full disclosure: we are a Hubspot Partner Agency, but the internal discussions we had on the terms ‘content marketing’ vs ‘inbound marketing’ are one of the main reasons for this article. We needed alignment, and the following post is something we could all agree on!

I had the opportunity to attend Hubspot’s annual Inbound Marketing conference this year and wanted to share a couple of takeaways about aligning sales and marketing more closely in the inbound marketing world.

We all know that images have a better chance of capturing attention in a noisy, cluttered online world. We are naturally drawn to pictures and colours. Images and infographics should be a part of your website, blogs and inbound marketing.

But what if you don’t have a photographer or graphic designer in-house?

Case studies are now, more than ever, the go-to content for marketers – both B2B and B2C. Their effectiveness is proven to be memorable, measurable and drive results. 73% of B2B buyers review case studies to aid their purchasing decisions. Why? Because they demonstrate and prove the success of a product or service.

We’ve produced hundreds of case studies for our clients in 80 countries across the globe. As a result, we’ve identified some key points to ensure we deliver case studies that count.

What makes a great case study? One that’s authentic, demonstrates strong and measurable results and presents new information that engages the reader.

If you’re a brand that engages an agency to write your case studies, be sure both you and the agency are aligned on the following points. These are some of our top tips for engaging case studies.