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Why every brand you care about is using video? [Infographic]

by Agnieszka Moleda, on August 1, 2018
Video is 2018’s hottest B2B marketing tool - and it’s here to stay. Engaging, effective, super memorable and more, here’s what sets video apart from the other marketing tools out there – and how it’s helping companies connect with their audiences. But it's not just about the trend itself. In fact, there are strong numbers driving it. So, why every brand you care about is using video? Let's take a look at reasons why these brands are doing the right thing.
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Turning Customers into Advocates: 5 Reasons Why Your Business Needs Customer Advocacy

by Melis Hamurculu, on March 13, 2018

With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them. 

Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence. 

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Key Tips from our Production Managers for Managing Remote Teams

by Agnieszka Moleda, on February 8, 2018


When you have teams based around the world working on a variety of different projects, you learn lots about how to manage remotely so that everyone feels trusted and as though they have the support they need to get the results. To find out the best way to do so, we asked some of our managers in the W4U team to share with us some of their favorite tips for managing remote teams. 

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What It Takes To Work From Home

by Liane Ng, on April 13, 2017

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

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5 regions - no office – The secrets for team success

by Sandra Bakker, on March 29, 2017

 

Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…

Sounds cool, doesn’t it?😉

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4 Content Ideas for B2B Marketing that Actually Work

by Teena Jelsma, on March 28, 2017

Content has become the fuel of B2B marketing. It helps generate quality leads, nurture prospects, and drive sales. 91% of B2B marketers use it to create demand and nurture TOFU (Top of The Funnel) leads. According to HubSpot, B2B organizations that blog generate 67% more leads every month than companies that don’t blog. It’s hard to beat blog posts as a solid investment for your digital marketing strategy.

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Look behind: 7 best blog posts about inbound marketing of 2016

by Agnieszka Moleda, on December 23, 2016

The end of the year is always a good time for various summaries. And that's what we did! We looked behind and chose most viewed posts about inbound marketing published on our blog in 2016. Here we go! 

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Best channels to publish your B2B video content

by Klara Furstner, on November 21, 2016

Is there a saying such as 'Creating the video is only half of the work, the other half is publishing and promoting it?’ If not, we’ve just said it, because the channels you decide to post on and how you distribute your video is just as important as producing a great piece of content. There is so much content in the digital space nowadays; the struggle is no longer to publish the next good one, but is rather in making it heard and putting it in front of your target audience.

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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