<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=180712075613696&amp;ev=PageView&amp;noscript=1">

Three situations where customer evidence is just the resource you need

Customer evidence programs are gaining popularity in industries and markets around the world with their ability to demonstrate the value of products and solutions. However, for brands to get the most out of these assets, it is important that they are in the right format for the audience and situation. We outline three situations below where customer evidence can be useful and a few ideas for how it can be used.

Customer evidence, customer reference or customer advocacy? - the key differences

 

Today, the most important person selling your product or service is no longer you—it’s your customer. This means it’s all about customer engagement and how it can be beneficial for you, your customer, and your prospects. It is important to keep in mind that though the names Customer Advocacy, Customer Evidence and Customer Reference may sound similar, they are different terms - which we will cover in more depth next.

Three reasons your B2B business absolutely needs customer evidence

The game has changed when it comes effective marketing for B2B businesses. It’s no longer enough to make branded content that speaks about your solution and its benefits, now, to be truly effective, businesses need content that speaks from experience. Your customer’s experience.

Six reasons why customer evidence works

The journey from prospect to satisfied customer has evolved. There used to be greater need for salespeople to get involved earlier in the process in a more consultative and educational purpose. Now, with the integration of internet in every part of our lives, it’s no surprise that buying has changed too. And when it comes to marketing and selling and the volume of content (branded and otherwise) on the internet, brands need to find new ways to stand out.

Turning customers into advocates. Five reasons why your business needs advocate marketing

With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them. 

Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence. 

Why every brand you care about is using video? [Infographic]

Video is 2018’s hottest B2B marketing tool - and it’s here to stay. Engaging, effective, super memorable and more, here’s what sets video apart from the other marketing tools out there – and how it’s helping companies connect with their audiences. But it's not just about the trend itself. In fact, there are strong numbers driving it. So, why every brand you care about is using video? Let's take a look at reasons why these brands are doing the right thing.

Turning Customers into Advocates: 5 Reasons Why Your Business Needs Customer Advocacy

With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them. 

Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence. 

Key Tips from our Production Managers for Managing Remote Teams


When you have teams based around the world working on a variety of different projects, you learn lots about how to manage remotely so that everyone feels trusted and as though they have the support they need to get the results. To find out the best way to do so, we asked some of our managers in the W4U team to share with us some of their favorite tips for managing remote teams. 

What It Takes To Work From Home

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

5 regions - no office – The secrets for team success

 

Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…

Sounds cool, doesn’t it?😉

Customer evidence: 12 tips to get more nominations & publish more customer stories

About this blog

Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

Featured articles

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 Stories Metrics Ebook