Topics: Customer Evidence, Customer Advocacy
Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.
The KPIs for customer story programs (whether they are called evidence, advocacy, or voice-of-the-customer programs) vary from company to company – and are often based on corporate goals and priorities.
Here are 5 pillars that would help you identify if you are using proper storytelling, or you are just making a fancy case study.
So you’ve launched a customer advocacy initiative? Congratulations!! But you may also be thinking, what’s next?
When developing new services or products for your company, it is crucial to understand your customer well. You need to know what is relevant to your customer and what they value.
In today’s digitally connected world, selling isn’t easy. Buyers have all the information they need at the click of a button, and therefore, they are in control. So as a seller, how can you accelerate your sales success?
No matter how much customer content you produce, it always seems like a never-ending struggle to keep up with the demand from other teams. And, while sometimes you really need to push for more, there’s also the case where your content gets lost through the cracks and people might not be aware of everything that is available.
The success of many customer evidence programs is usually measured by the number of stories produced/published. But as the saying goes, “If a tree falls in a forest and no one is around to hear it…”, was the customer story ever published?
Part of any Customer Advocacy strategy (and very often the first step into Customer Advocacy) is producing and publishing Customer Stories.
Topics: Customer Evidence, Customer Advocacy
Today, the most important person selling your product or service is no longer you—it’s your customer. What’s important is customer engagement and how it benefits you, your customer, and your prospects. When it comes to customer marketing, you may have heard a few terms - Customer Advocacy, Customer Evidence, and Customer Reference. They all sound similar, and we may think we know what they are, but they are in fact quite different.
